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Spotlight: April 28, 2026
Published about 1 month ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Reader
📍 Weekly Exclusive Interviews
This edition looks at three pressure points in 2026: marketing visibility, service automation, and project execution. Kevin Wassong argues that marketers need sovereignty over data and creative intelligence because most teams still can’t see what consumers are actually seeing.
Asaf Darash shows how automation in consulting is now a baseline expectation, with firms using it to streamline service delivery and free people for higher-value work.
Rob Broadhead then highlights the readiness gap: execution exposes hidden decisions, and unclear ownership is what turns good plans into expensive rework.
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Kevin Wassong, a leading expert in AI marketing, provides firsthand data collected across numerous engagements in 2026. His insights highlight the critical role of AI in shaping marketing strategies. According to Kevin, the sovereignty of data and creative intelligence is paramount for businesses aiming to thrive in today's competitive landscape.
“Most marketers don't have visibility into what the consumer is actually seeing.” — Kevin Wassong, CEO, mktg.ai Inc. The insights from Kevin Wassong emphasize the necessity for marketers to regain control over their data and creative processes.
Drawing from the insights of Asaf Darash, the 2026 B2B Consulting statistics reveal significant trends in automation and service optimization. Asaf's data, collected across numerous engagements, highlights the transformative impact of automation in the consulting industry.
“Automation is crucial due to rising client expectations for seamless processes.” — Asaf Darash, Expert, Regpack. The statistics highlight how automation has become indispensable in the consulting sector. By automating common cases, organizations can focus on creativity and growth.
Rob Broadhead, a seasoned expert in B2B consulting, provides invaluable insights into the dynamics of project management and technology adoption. His data, collected from numerous engagements, highlights common pitfalls and best practices. “Execution actually ends up becoming a problem because it exposes decisions that weren't made or weren't made clear.” — Rob Broadhead, Expert, RB Consulting, Inc. These insights underscore the importance of preparation and clarity in B2B consulting projects. As Rob Broadhead emphasizes, understanding the readiness gap and decision ownership is crucial for avoiding costly project failures.
Across marketing, consulting, and delivery, the winners are the teams that can connect control, clarity, and execution. Firms that own their data, automate repeatable service work, and define decision ownership early will move faster without losing quality or trust.
Last month, 375,204 founders and global executives tuned in to the Software Oasis™ podcast network to learn. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS, and creator founders and
executives—through a single sponsorship opportunity.
The next edition lands Tuesday, with a deeper look at how AI, automation, and operational clarity are reshaping the consulting and marketing stack.
P.S. Reply with the area you most want to tighten—marketing visibility, service automation, or project readiness— and I’ll prioritize it in a future issue.
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
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Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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