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🔦 Weekly Spotlight

This week’s theme is adapting to thrive—whether in marketing, branding, or career change. James Hipkin explains how mid-sized businesses win with digital assets and authenticity. Ginny Delaitre shows that 73% of marketers see real results from social media. Susan Collins notes that nearly a third of professionals seek coaching during transitions. The key: embrace authenticity, engage your audience, and stay flexible.

💬 The Week's Featured Podcast Interviews - Subscribe Today

Marketing Secrets with Red8 Interactive's James Hipkin

In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin, CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentations. The conversation highlights the importance of understanding customer needs and crafting messaging that resonates with the target audience.

VDS Digital's Ginny Delaitre on Crafting Social Media Strategies

In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny Delaitre, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over viral tactics.

Network Concierge's Susan Collins: Navigating Career Transitions

In this episode of Career Spotlight, host Michael Bernzweig of Software Oasis interviews Susan Collins, an executive coach and founder of the Network Concierge. They discuss Susan's journey into coaching, the evolution of career coaching, and the diverse range of clients she works with. The conversation explores the challenges of navigating career transitions in a changing market, the importance of networking, and actionable steps for individuals considering a career change. Susan shares success stories from her coaching practice, emphasizes the need for different actions to achieve growth, and provides insights into entrepreneurship and the common blind spots faced by high-performing individuals.

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🔴 This Week's Webinar Snippet

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💡 Final Thoughts

Our next edition arrives Tuesday. Please take our poll below—your feedback helps shape future editions.

This week’s focus on authenticity and adaptation is your cue to rethink your next move.

Best regards,

Michael

P.S. Register for our upcoming Software Oasis™ Virtual B2B Tech Boot Camp on July 31, 2025.

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📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.