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Spotlight: July 14, 2025
Published about 2 months ago • 4 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
Calling all SaaS founders and tech consultants: a few speaking spots remain for our Software Oasis™ B2B Tech Boot Camp on July 31! If you haven’t presented at a Software Oasis event before, now’s your chance to lead a 30-minute educational session (15 min talk + 15 min Q&A) on your area of expertise.
As Q3 planning heats up, remember: 73% of marketers see social media as effective, and 28% of professionals seek coaching during transitions. This week, we highlight actionable marketing secrets, social media tactics, and career growth insights—each statistic signals a shift you can leverage for growth.
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🔦 Weekly Spotlight
This week’s theme is adapting to thrive—whether in marketing, branding, or career change. James Hipkin explains how mid-sized businesses win with digital assets and authenticity. Ginny Delaitre shows that 73% of marketers see real results from social media. Susan Collins notes that nearly a third of professionals seek coaching during transitions. The key: embrace authenticity, engage your audience, and stay flexible.
💬 The Week's Featured Podcast Interviews - Subscribe Today
In this episode of Consulting Spotlight, Michael Bernzweig interviews James Hipkin, CEO of Innately, discussing the importance of effective marketing strategies for mid-sized businesses. James shares insights from his extensive background in marketing and advertising, emphasizing the significance of digital assets, the buyer's journey, and the need for authenticity in marketing. He introduces the hub and spoke strategy for digital marketing and provides actionable tips for effective presentations. The conversation highlights the importance of understanding customer needs and crafting messaging that resonates with the target audience.
In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny Delaitre, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing. Ginny shares her unique strategies for engaging clients through storytelling and emphasizes the significance of selecting the right platforms for effective audience engagement. In this conversation, Ginny discusses the effective use of LinkedIn for B2B marketing, emphasizing the importance of genuine engagement over viral tactics.
In this episode of Career Spotlight, host Michael Bernzweig of Software Oasis interviews Susan Collins, an executive coach and founder of the Network Concierge. They discuss Susan's journey into coaching, the evolution of career coaching, and the diverse range of clients she works with. The conversation explores the challenges of navigating career transitions in a changing market, the importance of networking, and actionable steps for individuals considering a career change. Susan shares success stories from her coaching practice, emphasizes the need for different actions to achieve growth, and provides insights into entrepreneurship and the common blind spots faced by high-performing individuals.
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Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Get our weekly industry research data, trends and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Since 1998.
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