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Spotlight: March 31, 2026
Published about 10 hours ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Reader
📍 Weekly Exclusive Interviews
This edition is about B2B progress you can actually ship this quarter. Phil Bacon focuses on quick automation wins built on fundamentals—knowing your audience, auditing what’s already live, and making data-driven tweaks instead of random acts of marketing.
Paul Furiga zooms out to your capital S Story, showing how narrative and AI together free humans from busywork so they can build emotional connection that most competitors ignore.
Larissa Schneider then applies the same discipline to enterprise AI, emphasizing tailored, outcome-based platforms over DIY experiments that quietly stall.
Software Oasis™ B2B Executive Virtual AI Workforce Summit is coming up, Arpril 2, 2026. While other B2B leaders are rapidly reshaping their workforces around AI, many organizations still leave their teams underprepared and stuck in outdated models of work. Join executives from Randstad Digital, Bubble, Yoodli, Alkami, NMI, Groove Commerce, ReflexAI, and 28+ other industry leaders who are already building AI-integrated work environments—transforming upskilling, talent management, and human-AI collaboration into lasting competitive advantage.
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💬 The Week's Featured Podcast Interviews - Subscribe Today
This episode features Michael Bernzweig hosting Phil Bacon, founder of Marketing Managed, as they discuss building a successful marketing strategy. The conversation delves into foundational marketing principles, understanding your audience, and practical advice for auditing and improving marketing efforts. Understand your audience deeply to tailor marketing efforts. Foundational marketing principles are crucial for success. Auditing marketing strategies can reveal key improvement areas. Quick wins in B2B marketing often come from data-driven decisions.
In this episode, Michael Bernzweig hosts Paul Furiga of Vendilli to discuss the power of storytelling in business, emphasizing the importance of the 'capital S story' and how AI is reshaping modern business practices. They explore how storytelling can enhance business connections and the role of AI in freeing humans from mundane tasks, allowing more focus on core competencies. Storytelling is crucial in business for emotional connection. AI can free humans from mundane business tasks. A 'capital S story' answers why people engage with your business. Only 39% of companies use storytelling effectively.
In this insightful podcast episode, hosted by Michael Bernzweig, Larissa Schneider, co-founder of Unframe, explores the current landscape of enterprise AI adoption. She highlights the challenges businesses face in extracting value from AI, the importance of tailored solutions, and the shift towards customer-centric AI platforms. Schneider also shares predictions for the future of AI in enterprises, emphasizing the need for outcome-based pricing models and the decline of DIY solutions. The conversation concludes with a look at how Unframe's approach is helping enterprises achieve significant efficiencies and scale without increasing headcount.
Across marketing, storytelling, and AI, the pattern is the same: clarity plus focus beats bigger tools. Teams that understand their audience, tell a clear story, and buy AI for outcomes—not features—create faster, more reliable wins than those chasing the latest tactic.
Last month 375,204 founders and global executives tuned in to the Software Oasis™ podcast network to learn. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and
executives—through a single sponsorship opportunity.
The next edition lands Tuesday, digging deeper into how to connect quick marketing audits, capital S Story work, and outcome-based AI into one growth system.
P.S. Reply with one area that feels most “random” today—campaigns, story, or AI—and where a few focused changes might unlock your next quick win.
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
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Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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