Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
Share
Spotlight: December 16, 2025
Published about 2 months ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
AI budgets are still growing even as leadership patience wears thin. Around 70% of change programs still miss their goals, which makes undisciplined AI rollout a risky bet.
At the same time, most B2B pipelines report “not enough good leads,” not “too much qualified demand.” This edition looks at Securely’s GROW framework, Nextlevel’s APEEE model, and NexTree’s personality-science engine.
Together, they show how aligning fundamentals, managing behavior change, and personalizing outreach turns AI from noise into numbers.
💰The Software Oasis™ B2B Executive Virtual AI Strategy Bootcamp is coming up, January 8, 2025. Lots of exciting Founder spotlights and surprises and over $106,000 in sponsor offers.
What are you waiting for? Apply today and start signing significant clients and forming lasting strategic partnerships. Get approved and receive a complimentary exhibitor booth like this at our very next live event on Thursday!
💬 The Week's Featured Podcast Interviews - Subscribe Today
Founder and CEO Alan Ward of Securely helps founders and executives get unstuck on AI transformation by pairing a modern payments and data platform with the GROW framework, aligning strategy, teams, and technology so initiatives drive profit, not just slide decks.
"Your growth is not stuck because AI is missing; it is stuck because the fundamentals—goals, roles, ownership, and workflows—are not aligned."
— Alan Ward, Fintech Founder & AI Transformation Advisor
Founder and Principal Consultant Cesar Viana Teague of Nextlevel Consulting helps executives turn AI-driven change from a source of anxiety and resistance into a structured, people-first transformation by using his APEEE model and practical enablement to guide teams from readiness through sustained adoption.
"Your AI initiative is not a tooling project; it is a behavior change project that just happens to use AI as the trigger."
— Cesar Viana Teague, GTM & AI Change Management Consultant
Founder and Business Growth Strategist Ross Keating of NexTree Business Growth Consultancy helps B2B leaders turn “not enough good leads” into profitable, repeat customers by combining personality science, emotional intelligence, and AI-powered messaging to align sales and marketing with how different buyers actually make decisions.
"The fastest way to grow revenue is not more activity—it’s better conversations with the right people, delivered in a way that matches their personality and priorities."
— Ross Keating, Business Growth Strategist, NexTree BGC
Across all three stories, AI only works when foundations are solid. Securely’s GROW work shows that clear goals and workflows reduce risk while unlocking payments and data upside. Nextlevel’s APEEE model proves that addressing fear and readiness doubles your odds of real adoption. NexTree then compounds the gains, converting better-fit leads into profitable, repeat B2B customers through personality-driven journeys.
Over 251,000 founders and global executives tune in to the Software Oasis™ podcast network every month. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and executives—through a single sponsorship opportunity.
The next edition lands in your inbox Tuesday with another set of actionable AI, GTM, and change lessons from the Software Oasis expert network.
Before then, share your perspective in the quick poll below so future spotlights reflect the challenges you are actually wrestling with.
P.S. If one of these three frameworks feels closest to your current constraint, hit reply and say which one; that single line helps surface sharper case studies next time.
Best regards,
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.
Share + Earn! AI Workflow Accelerator - Automate Business Processes Full Course
Have friends who'd love our newsletter too? Give them your unique referral link (below) and get this awesome reward when they subscribe. ($50 value)
Software Oasis, LLC | 18 Lyman St Ste 100A #1039, Westborough, MA 01581-1431 Unsubscribe · Preferences ·
Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This edition is about making AI and “digital transformation” behave like real businesses, not science projects. Shayne Adler shows how strong AI governance, privacy, and fallbacks turn compliance from drag into a sales asset with risk‑sensitive buyers. Tory Bjorklund reframes transformation around a simple triad—vision, execution, assimilation—so tech actually changes how work...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This week is all about B2B growth that actually survives contact with reality. Phil Bacon’s “potato marketing” swaps launch‑obsessed noise for boring foundations that feed the pipeline in any season. Ryan Burch shows how to harness AI‑driven ad platforms without handing them your entire margin. Sarah Johnson closes the loop by treating content as infrastructure, so your AI and...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As 2026 growth plans collide with noisy markets, story is becoming a hard business lever, not a soft skill. Paul Furiga’s capital “S” Story shows why buyers remember narratives long after specs fade. Experiments popularized by Chip and Dan Heath suggest only a small fraction recall stats, while a clear majority remember stories, making narrative a force multiplier for sales...
