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Spotlight: January 20, 2025
Published 1 day ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
As 2026 growth plans collide with noisy markets, story is becoming a hard business lever, not a soft skill. Paul Furiga’s capital “S” Story shows why buyers remember narratives long after specs fade.
Experiments popularized by Chip and Dan Heath suggest only a small fraction recall stats, while a clear majority remember stories, making narrative a force multiplier for sales conversations.
💰Software Oasis™ B2B Executive Virtual AI Governance Summit is coming up, February 5, 2026. Lots of exciting Founder spotlights and surprises and over $105,000 in sponsor offers.
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💬 The Week's Featured Podcast Interviews - Subscribe Today
Chief Storyteller Paul Furiga of Vendilli Digital Group shows B2B and technical founders how to uncover their capital “S” Story—the narrative that makes ideal buyers remember, trust, and recommend their brand long after the specs and slideware are forgotten. Research spotlight: In an experiment popularized by Chip and Dan Heath at Stanford, only about 5% of listeners remembered individual statistics from short talks—while roughly 63% remembered the stories that were told. For a deeper recap of the finding that stories are an order of magnitude more memorable than raw data, see this overview of the Heaths’ research on storytelling in data science.
Co‑founder and CEO Larissa Schneider of Unframe AI reveals how managed AI delivery helps enterprises move beyond scattered pilots and point solutions to production‑grade use cases that deliver measurable value in weeks, not years. Larissa describes an enterprise landscape flooded with AI add‑ons, narrow point solutions, and high‑ticket strategy projects that rarely produce lasting impact, leaving buyers with rising costs and little real transformation. Generic tools and off‑the‑shelf features typically lack the tailoring and domain grounding needed for enterprise‑grade accuracy, so anything that performs at “60% right” quickly falls to “0% adoption” once it hits real workflows.
CEO Karen Nikoghosyan, founder of eSwap, explains how AI “employees” will soon run end‑to‑end multichannel e‑commerce operations, from inventory and pricing decisions to customer experience and fraud prevention, allowing brands to scale globally with leaner teams and smarter automation. Karen frames today’s shift as a move from human‑heavy operations to AI “employees” that sit at the center of e‑commerce workflows, taking over repetitive, error‑prone decisions in inventory, shipping, customer service, and pricing. In many businesses, whole operations departments that once required dozens of people can now be augmented or replaced by a single AI‑orchestrated stack connecting order management, analytics, and logistics tools.
Taken together, these perspectives highlight a new growth stack: story to win trust, managed AI to de‑risk delivery, and AI “employees” to scale operations. Leaders who invest in narrative clarity and workflow-grade AI will compound both memorability and margin over the next cycle.
Last month 320,103 founders and global executives tuned in to the Software Oasis™ podcast network to learn. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and
executives—through a single sponsorship opportunity.
The next edition drops Tuesday, with a deeper dive into operationalizing narrative and AI across go‑to‑market and delivery.
Revisit today’s spotlight as you pressure‑test where your next dollar of growth investment should go.
P.S. Forward this newsletter to one colleague who needs a clearer story for their data or AI initiatives—and ask them which section hit a nerve.
Best regards,
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
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Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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