The Weekly Dispatch

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💬 The Week's Featured Podcast Interviews - Subscribe Today

Hiring Without Borders with Nearshore LATAM Talent

Chris Brown, Partner and CTO at Wow Remote Teams, explains how nearshore hiring in Latin America turns hiring from a growth bottleneck into an advantage—by combining time‑zone alignment, cultural fit, and access to high‑caliber talent that integrates like in‑house team members. Chris frames hiring not as a background HR task but as one of the main levers that either unlocks or limits growth. In many teams he advises, the real problem isn’t lack of strategy but the inability to fill key roles fast enough, as crowded job boards, inflated candidate pools, and ever‑expanding HR tech stacks make hiring slower, more expensive, and more exhausting than it appears on paper.

From Invisible to Inevitable in B2B Events

Dan Charles, founder of Codarity, helps B2B event businesses escape feast‑or‑famine revenue by shifting from chasing the 5% of buyers who are ready now to nurturing the other 95% long before they ever type a keyword into Google. Dan dismantles the “active buyer myth” that drives many campaigns: the idea that prospects wake up, Google a category, click around, and choose from whoever appears. In reality, most B2B journeys begin with memories—events, vendors, or content that impressed them months earlier—so by the time someone searches “AV agency” or “event marketing partner,” a mental shortlist is often already in place.

Building Habit‑Forming Products and Movements with StateShift

Jono Bacon, founder and CEO of StateShift and long‑time community strategist for companies like GitHub, Canonical, and XPRIZE, shows how to turn users into fans—by mirroring their culture, measuring what really matters, and designing products and programs people build habits around. Jono argues that many brands fail to build movements because their audiences can tell they “don’t really get them.” Instead of buzzword‑heavy copy and digital junk mail, he pushes for authentic mirroring—reflecting the real language, pain points, and culture of the people you want to serve, whether they are developers, operators, or community leaders.

Across talent, pipeline, and product, one pattern stands out: compounding beats chasing. Leaders who invest in always‑on hiring pipelines, memory‑building event presence, and authentic communities steadily bend the odds in their favor while others sprint after this quarter’s 5%.

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💡 Final Thoughts

The next edition lands Tuesday, with a deeper dive into connecting hiring strategy, long‑term demand creation, and community design into one operating system.

P.S. Reply with one place you’d start if you had to grow next year’s revenue without adding a single new channel.

Best regards,

Michael Bernzweig
Founder, Software Oasis
Founded 1998 | Vetted Community for B2B Founders & Executives

📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.