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Tech Spotlight

Spotlight: January 31, 2025

Published 9 months ago • 4 min read

The Weekly Roundup

🎙️ Top interviews from this week

📍 From the Top

Hello Reader,

In a rapidly evolving professional landscape, career reinvention is no

longer a choice but a necessity. Three remarkable individuals have redefined success through strategic pivots and innovative thinking.

A 5X Return on Ad Spend achieved through strategic marketing demonstrates the power of specialized expertise, while a 31% Year-over-Year increase in SEO traffic showcases the impact of adaptive digital strategies.

These achievements below highlight how deep industry knowledge can catalyze entrepreneurial and career success.

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🔦 Weekly Spotlight

Our featured interviews spotlight remarkable career transformations that defy traditional paths. Nikki Lindgren built a thriving digital agency from retail roots, while Deon Crasto revolutionized global payments through engineering expertise. Damien Schreurs leveraged 18 years of corporate experience to pioneer tech education, proving that strategic career pivots can forge extraordinary entrepreneurial ventures.

 

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🔥 The Week's Top Interviews

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​From Small Town to Digital Success: How Nikki Lindgren Built a Female-Led Marketing Agency​

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Published on January 30, 2025

In this episode of Career Spotlight, we're joined by Nikki Lindgren, founder of Pennock, a California-based digital marketing agency helping beauty and lifestyle brands scale their e-commerce presence...

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​Read more...​

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​From Code to Product: How Deon Crasto Mastered Global Payments Tech​

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Published on January 30, 2025

In this episode of Career Spotlight, we sit down with Deon Crasto, Principal Product Manager at Velocity Global, who shares his fascinating journey from software engineer to product management leader...

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​Read more...​

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​From Engineer to Tech Educator: Damien Schreurs’ 12-Year Entrepreneurial Journey​

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Published on January 30, 2025

In this episode of Career Spotlight, we sit down with Damien Schreurs, Founder and Explainer-in-Chief of EasyTECH. After an 18-year career as a Fortune 500 research engineer, Damien transformed his passion...

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​Read more...​

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Join us on Monday for more insights into tech industry statistics, trending opportunities. Details and early access to our 2025 course on how to Dominate AI Search Results. Learn how to Get Your Content Ranked #1 in ChatGPT, Perplexity Gemini & DeepSeek.

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Take a moment to vote in our poll below on topics you'd like us to cover - from salary trends to skill development pathways. Your vote gives you instant access to what other professionals are most interested in learning about.

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The tech job market's rapid evolution, with over 800,000 open positions across various specialties, shows just how crucial staying informed about career opportunities has become. We will cover these in greater detail in upcoming editions.

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Best regards,

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Michael

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P.S. Watch for details and early access on Monday to our 2025 Software Oasis video course on how to dominate AI search results. Learn how to get your content ranked #1 in ChatGPT, Perplexity, Gemini & DeepSeek.

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