Spotlight: July 22, 2025


The Weekly Dispatch

Top posts from this week

Hello Reader,

📍 From the Top

With Q3 in motion and digital strategies under review, your online reputation matters more than ever. Did you know 92% of B2B buyers will rule out vendors with a weak digital brand?

Combine that with LinkedIn’s ability to build your sales pipeline in just 30 minutes a day, and referral-led SaaS firms growing up to three times faster, and the landscape shifts.

This week’s spotlight: elevating personal branding (Storm McKay), LinkedIn mastery (Bogomil Stoyev), and channel partner growth (Joran Hofman). These stats prove outcomes hinge on trust, speed, and leverage—so let’s make every digital impression count.

P.S. Calling all consulting & SaaS executives: Join our community welcome session this Thursday at 12 PM EDT to learn how to unlock B2B client leads.

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🔦 Weekly Spotlight

B2B leaders today win with digital trust, targeted outreach, and proven partnerships. McKay’s data: 92% of buyers skip vendors with weak online brands. Stoyev demonstrates LinkedIn can spark new leads in 30 minutes daily. Hofman shows SaaS firms with strong referrals triple their growth. These shifts prove that trust, quick wins, and scalable partnerships drive results.

 

💬 The Week's Featured Podcast Interviews - Subscribe Today

Personal Branding for B2B Leaders: Storm McKay’s Framework for High-Trust Growth

The old rules of B2B sales and reputation have changed. Now, buyers, collaborators, and investors make decisions based on your digital first impression. In his insightful Software Oasis Summit session, Storm McKay shared the...

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LinkedIn Leads in 30 Minutes: The Consultant’s Blueprint with Bogomil Stoyev

If LinkedIn is draining your time rather than filling your B2B sales pipeline, you're not alone. In his high-energy Software Oasis Summit session, Bogomil Stoyev—known as “the king of comments”—demolished time-wasting habits...

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In-App Referrals & Affiliate Growth: The B2B SaaS Guide to Indirect Channels with Joran Hofman

With competition intensifying for every B2B SaaS dollar, channel marketing and referrals—done right—can create scalable, compounding revenue. At the Software Oasis Summit, Joran Hofman (founder, Reditus) delivered a real-world blueprint...

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Strategic Planning in Uncertain Times: Mindset, Methods, and Staying Agile with David Smithson Rudd

In a world of daily economic headlines, unpredictable policy, labor shortages, regulatory flux, and unrelenting digital disruption, planning ahead can feel impossible. In his Software Oasis Summit session, strategist and founder David...

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💡 Final Thoughts

Our next edition lands Tuesday—your window to join our poll and spotlight your top interests for future editions.

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Best regards,

Michael

P.S. Register for our upcoming FREE live Software Oasis™ Virtual B2B Tech Boot Camp on July 31, 2025 with 22 expert speakers.

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📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.

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73% of marketers say social media works for business—discover the strategies, career pivots, and authentic engagement driving real results this week.

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