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Spotlight: Jun 24, 2025 + Summit Speakers Announced
Published 7 days ago • 4 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
Nearly 50 top experts—including Rich Barnett of Semrush (sales enablement and digital marketing), Dustin Howes of Coalition Marketing (affiliate program growth), Allen Martinez of Noble Digital (AI-powered brand strategy), Casey Hill from DoWhatWorks (data-driven SaaS growth), Jake Adelman from Conductor (enterprise SEO), and James Brockbank of Digitaloft (content-led SEO and digital PR)—will headline our July 10 Summit. Each speaker brings actionable expertise from their field to help you excel in today’s evolving landscape.
As summer hiring heats up, adaptability is more crucial than ever. Did you know over 1 million tech jobs are open, and remote interviews have expanded candidate pools nationwide? Plus, transferable skills are now a top priority for employers. This week, we spotlight career transitions, SEO’s evolution, and recruitment trends—each showing opportunity is everywhere if you know how to seize it.
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Tim Ferriss's 5-Bullet Friday – A short, free email every Friday with the 5 coolest things Tim Ferriss has found (or explored) that week, including books, gadgets, hacks, and more.
Techpresso – gives you a daily rundown of what's happening in tech and what you shouldn't miss. Read by 300,000+ professionals from Google, Apple, OpenAI...
🔦 Weekly Spotlight
Dawn Rasmussen spotlights transferable skills, Bradley Benner shows the value of learning new tech, and Bill Kasko highlights how remote interviews widen access. Embracing change and upskilling remain essential for success
💬 The Week's Featured Podcast Interviews - Subscribe Today
In this episode of Career Spotlight, host Michael Bernzweig interviews Dawn Rasmussen, a certified resume writer and career management expert. They discuss the evolving job market, the importance of transferable skills, and strategies for navigating career transitions. Dawn shares insights on the challenges faced by job seekers, especially in the tech industry, and emphasizes the...
In this episode of Career Spotlight, host Michael Bernzweig interviews Bradley Benner, founder of Semantic Mastery. Bradley shares his journey from being an electrician to becoming an SEO expert and entrepreneur. He discusses the evolution of SEO, the impact of AI on search and marketing, and offers insights on navigating career opportunities in local marketing. The conversation also covers ...
In this episode of Career Spotlight, host Michael Bernzweig interviews Bill Kasko, the president and CEO of Frontline Source Group. They discuss the evolution of the staffing industry, the challenges faced during the startup phase, and the impact of technology on recruitment. Bill shares insights on building a company philosophy centered around people and service, the importance of adaptability ...
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Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Get our weekly industry research data, trends and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Since 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As summer heats up, digital strategies are evolving just as quickly. Did you know 75% of US professionals now prefer supplier sites for B2B purchases? Meanwhile, hotels using upselling strategies are generating millions in incremental revenue, and user-centric social campaigns are driving higher engagement for SMBs. Each stat signals a shift: buyers want direct, value-rich...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top I appreciate the amazing response to our offer of complimentary passes to our Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit on July 10, 2025. We are making an additional 100 passes available to anyone that did not get in. Just follow this link and tap the blue "Access" button to claim your spot now. June is here, making it a great time to...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top Apologies for hitting your mailbox so late in the day, but with good reason! I was working on securing 500 complimentary passes to our Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit on July 10, 2025. Follow this link and tap the blue "Access" button to claim your spot now. As June begins, did you know technical SEO is foundational for...
