Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
Share
Spotlight: March 3, 2025
Published about 10 hours ago â˘Â 4 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Reader
đ Weekly Exclusive Interviews
This edition looks at three silent breakers in the AI era: pricing, people data, and product validation. Lavaâs Mitchell Jones shows why flat seat pricing collapses when a few agents or heavy users drive most of your compute costsâand how usage-native billing keeps margins and value aligned.
Illoominus founder Noelle London tackles the HR side, turning scattered people systems into an AI-ready intelligence layer so leaders answer talent questions in minutes, not weeks.
Esfera Studioâs Ricardo Tosatto then reimagines prototyping, using AI to jump from pixels to functional flows that expose real risks and opportunities earlier.
âSoftware Oasis⢠B2B Executive Virtual AI Workforce Summit is coming up, Arpril 2, 2026. While other B2B leaders are rapidly reshaping their workforces around AI, many organizations still leave their teams underprepared and stuck in outdated models of work. Join executives from Randstad Digital, Bubble, Yoodli, Alkami, NMI, Groove Commerce, ReflexAI, and 28+ other industry leaders who are already building AI-integrated work environmentsâtransforming upskilling, talent management, and human-AI collaboration into lasting competitive advantage.
Mitchell Jones, founder and CEO of Lava, is building nextâgeneration payments infrastructure so AIânative products and agents can be priced on real usage, protect margins, and handle both getting paid and paying for servicesâsomething legacy SaaS billing and payment stacks were never designed to do. AI introduces significant, usageâdriven costs that canât be safely averaged away under a flat seat model, especially when a handful of heavy users or agents consume far more compute than others. At the same time, seatâbased pricing stops reflecting real value as agents replace and augment human users: the better the automation gets, the fewer seats are needed, leaving revenue out of sync with outcomes.
Noelle London, founder and CEO of Illoominus, helps midâmarket organizations turn scattered HR systems and messy people data into a unified, AIâready employee intelligence layerâso leaders can answer strategic questions about talent, performance, and retention in minutes instead of waiting weeks for oneâoff reports. In many midâmarket organizations, simple questions about headcount, tenure, performance, or attrition force HR leaders to file IT tickets and wait weeks for custom queries, by which time the data is already stale. Illoominus replaces that pattern with a selfâserve layer over existing HR systems, so people leaders can explore trendsâlike âAre high performers leaving faster in certain teams?ââwithout going through a dataâscience bottleneck.
Ricardo Tosatto, COO of Esfera Studio, is helping founders move from pixelâperfect mockups to AIâaccelerated, functional prototypesâso product teams can validate real user flows in days, not months, and free designers to solve user problems instead of pushing pixels. In the traditional model, teams invest heavily in highâfidelity Figma flowsâbutton states, design systems, pixelâperfect layoutsâonly to discover feasibility and cost issues once development begins. Ricardo highlights how AIâpowered tooling lets you jump more quickly to working MVPs, replacing static simulations with live, dataâconnected prototypes that can be put in front of users, investors, and stakeholders early.
Across revenue, talent, and product, the pattern is the same: static abstractions are breaking. Teams that price on real usage, see their workforce clearly, and test real interactions instead of pretty mockups will adapt faster as AI rewrites costs and expectations.
Last month 375,204 founders and global executives tuned in to the Software Oasis⢠podcast network to learn. For the first time, you can stand in front of that influential audienceâplus our community of top-3% consulting, SaaS and creator founders and
executivesâthrough a single sponsorship opportunity.
The next edition lands Tuesday, diving deeper into how to retrofit pricing, people analytics, and product workflows for an AI-native landscape.
P.S. Reply with the one placeâpricing, people data, or prototypingâwhere guesswork still has the biggest say in your roadmap.
Best regards,
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
đ About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting & SaaS," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutionsâ˘.
Share + Earn! AI Workflow Accelerator - Automate Business Processes Full Course
Have friends who'd love our newsletter too? Give them your unique referral link (below) and get this awesome reward when they subscribe. ($50 value)
Software Oasis, LLC | 18 Lyman St Ste 100A #1039, Westborough, MA 01581-1431 âUnsubscribe ¡ Preferences ¡
Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader đ Weekly Exclusive Interviews This edition focuses on making AIâera operations resilient instead of fragile. Matt Soltau shows how a hubâandâspoke integration model turns a messy tech stack into an AIâready backbone, cutting duplication, tech debt, and data chaos. Khurram Mir reframes quality engineering as a growth lever, using AI to shift testing left so risk is discovered when itâs still cheap to...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader đ Weekly Exclusive Interviews This edition looks at growth levers most dashboards miss. Chris Brown reframes hiring as a primary constraint, showing how nearshore LATAM teams combine timeâzone alignment, cultural fit, and cost efficiency to unlock stalled roadmaps. Dan Charles then tackles the 95â5 reality of B2B demand, where only a small minority are inâmarket today and the rest are quietly...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader đ Weekly Exclusive Interviews This edition tackles a pattern many leaders are feeling but rarely naming. Allan J Khazak shows why campaigns fail when âICPâ means broad demographics instead of concrete pains, past attempts, and 90âday outcomes. Andrea Schnepf then addresses the enterprise side, where AI pilots pile up because vision never becomes a shared operating model people can trust and execute....