|
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition tackles a pattern many leaders are feeling but rarely naming. Allan J Khazak shows why campaigns fail when “ICP” means broad demographics instead of concrete pains, past attempts, and 90‑day outcomes. Andrea Schnepf then addresses the enterprise side, where AI pilots pile up because vision never becomes a shared operating model people can trust and execute....
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews AI search is quietly rewriting the rules for how buyers find and trust you. One remodeler who owned 200+ keywords vanished overnight once AI results became the front door, forcing a shift to “search everywhere optimization” around entities, not just phrases. Raj Singh’s super IC mindset shows how Gen AI can turn one contributor into a leverage point instead of another...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This edition is about making AI and “digital transformation” behave like real businesses, not science projects. Shayne Adler shows how strong AI governance, privacy, and fallbacks turn compliance from drag into a sales asset with risk‑sensitive buyers. Tory Bjorklund reframes transformation around a simple triad—vision, execution, assimilation—so tech actually changes how work...