Tech Spotlight: January 17, 2025


The Friday Roundup

πŸŽ™οΈ Top interviews from this week

Hello Reader,

πŸ“ From the Top

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The start of 2025 brings remarkable transformations across the

technology consulting landscape. This week's spotlight features groundbreaking stories from industry pioneers who are reshaping how businesses approach marketing, technology, sales, and finance.

Their journeys highlight a crucial trend: the rising demand for data-driven decision-making and fractional leadership. My analysis shows that companies embracing these hybrid approaches are seeing unprecedented growth and operational efficiency.

The convergence of technical expertise with strategic leadership is creating new opportunities for both consultants and clients.

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πŸ”¦ Weekly Spotlight

This week's featured stories showcase four distinct yet interconnected paths in modern business transformation. Amber Gaige's data-driven marketing approach demonstrates how analytics can revolutionize customer engagement. Vygandas Pliasas's journey from developer to strategic CTO illustrates the evolution of technical leadership. Steve Wallace's innovations in B2B sales automation through Maverick App are redefining prospecting efficiency. Meanwhile, Sal Tirabassi's transition from venture capital to fractional CFO represents the future of flexible financial leadership. These stories collectively highlight how specialized expertise, combined with strategic vision, is becoming essential for business success.

 

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πŸ‘‹ 5 Latest Consultants

Congratulations and welcome to the 5 latest US or Canadian organizations approved to our community of top consulting firms.

Looking to land high-value clients for your consultancy in 2025?

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πŸ’¬ The Week's Podcast Interviews

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​Marketing Mastery: How Amber Gaige Built Far Beyond Marketing Through Data-Driven Strategy​

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Published on January 17, 2025

Data Driven Marketing In this episode of Software Spotlight, we sit down with Amber Gaige, founder...

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​Read more...​

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​From Developer to Strategic CTO: Vygandas Pliasas on Transforming Tech Teams​

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Published on January 17, 2025

Fractional CTO In this episode of Consulting Spotlight, we sit down with Vygandas Pliasas, founder...

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​Read more...​

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​Sales Automation Pioneer: How Steve Wallace Revolutionized B2B Prospecting with Maverick App​

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Published on January 17, 2025

Sales Automation In this episode of Consulting Spotlight, we sit down with Steve Wallace, Chief Revenue...

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​Read more...​

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​From Venture Capital to Fractional CFO: Sal Tirabassi’s Journey to Revolutionizing Finance​

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Published on January 17, 2025

Fractional CFO In this episode of Consulting Spotlight, we sit down with Salvatore Tirabassi, founder of...

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​Read more...​

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πŸ’‘ Closing thoughts

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Join us on Monday for more tech trends and insights. Take a moment to shape our future content by voting in this week's poll below on what you'd like to see more of - from industry data to career insights.

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You'll get instant access to the current voting results right after submitting your response. The stories of Amber, Vygandas, Steve, and Sal show us just how dynamic the tech landscape is becoming.

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Best regards,

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Michael

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P.S. Which tech trend from today's newsletter resonated most with you? Reply to drop me a line - I'd love to hear your thoughts.

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πŸ“Š Spotlight Poll

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