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Spotlight: January 13, 2025
Published about 2 months ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
This week’s edition focuses on the “last mile” of modern leadership: turning data, brand, and AI from noise into leverage.
Bill Shander shows how dead dashboards become clear stories that drive confident decisions. Charlie Birch reveals how Brand IdQ™ turns founder intuition into shared logic teams can actually use.
Chris Daigle closes the loop with a Chief AI Officer playbook that moves AI from side project to SG&A engine. Together, they map a path from information overload to aligned execution.
💰Software Oasis™ B2B Executive Virtual AI Governance Summit is coming up, February 5, 2026. Lots of exciting Founder spotlights and surprises and over $105,000 in sponsor offers.
What are you waiting for? Apply today and start signing significant clients and forming lasting strategic partnerships. Get approved and receive a complimentary exhibitor booth like this at our very next live event on Thursday!
💬 The Week's Featured Podcast Interviews - Subscribe Today
Data storytelling expert Bill Shander, founder of Beehive Media, shows enterprise teams how to replace dead dashboards with clear visual narratives that align stakeholders and drive confident decisions from their data and AI investments.
"The biggest challenge in data isn’t analysis—it’s knowing how to tell the story so stakeholders actually get what they need, not just what they asked for."
— Bill Shander, Information Designer & Founder, Beehive Media
Brand strategist and Fractional Chief Brand Officer Charlie Birch, founder of Humaniz Collective, helps founders raise brands up right by treating them as living systems that need clear strategy, strong design, and consistent management to grow. Instead of leaving brand in the realm of “vibes,” her Brand IdQ™ framework turns identity into shared logic so teams can make on-brand decisions without routing every nuance back through the founder.
"It’s absolutely possible for a brand to look and sound ‘on-brand’ in the marketplace and still be fundamentally misaligned internally in a way that erodes trust and undermines growth."
Founder and Chief AI Officer Chris Daigle helps mid‑market executives move beyond “chatbot experiments” by installing an internal Chief AI Officer mindset and playbook across sales, finance, operations, and HR. Drawing on experience training over 10,000 non‑technical business professionals, he shows leaders how to think in AI, design the right pilots, and put guardrails in place so AI becomes a reliable part of SG&A, not a risky side project.
"If you are still only using generative AI to write emails and summarize documents, you have barely scratched the surface of what it can do for your business."
Across all three features, one pattern repeats: tools aren’t the bottleneck—translation is. When stories, brand logic, and AI guardrails are explicit, stakeholders stop guessing and start deciding. The result is faster progress with fewer meetings and less rework.
Last month 320,103 founders and global executives tuned in to the Software Oasis™ podcast network to learn. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and
executives—through a single sponsorship opportunity.
The next edition arrives Tuesday, continuing this theme of “translation as a superpower” for B2B leaders. Revisit today’s spotlight as you prioritize 2026 initiatives.
P.S. Reply with one “dead asset” in your business—a dashboard, deck, or pilot—you’d most like to see reborn as a decision engine.
Best regards,
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
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Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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