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Spotlight: May 13, 2025
Published 5 days agoΒ β’Β 4 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
β
π From the Top
As we navigate mid-May's business planning season, the data on partnership-driven growth is becoming impossible to ignore. Strategic partnerships are generating 4X higher conversion rates than cold outreach, with 73% improved client retention when clients come through trusted introductions.
This week's newsletter explores how quantifiable trust metrics are reshaping consulting acquisition strategies. We examine the measurable value of warm introductions, delve into partnership statistics transforming traditional channels, and share insights from Hunter Jensen's journey from service provider to product creator.
These numbers reveal a fundamental shift β the future of consulting growth lies not in more marketing spend, but in stronger strategic relationships.
PS Our upcoming 30 minute live webinars are announced below.
Strategic Consulting Partnerships drive sustainable business growth through qualified referrals. In an era where digital noise increasingly drowns out traditional outreach, warm introductions have emerged as the gold standard for high-value client acquisition in consulting.
Discover this data-driven case for strategic partnerships. Tired of wasting budget on paid ads with diminishing returns? Frustrated with cold outreach that floods inboxes but rarely converts? Our strategic partner platform bypasses traditional acquisition channels by connecting your consulting practice...
In this episode of Software Spotlight, host Michael Bernzweig interviews Hunter Jensen, founder and CEO of Barefoot Solutions. They discuss Hunter's journey from freelance PHP developer to leading a custom software development company that has evolved to focus on AI and data science.
Data-validated relationship economics are replacing traditional marketing in consulting. Metrics now confirm warm introductions deliver substantially higher client value than advertising or cold outreach. While paid acquisition costs have risen 37% year-over-year, partnership-driven acquisition costs decrease as networks strengthen. The Barefoot Solutions case demonstrates this perfectly β transitioning to product partnerships created predictable revenue with 3X higher margins. These patterns suggest consulting firms should shift resources from marketing to systematic partnership development with clear attribution metrics.
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Our next edition arrives Tuesday with exclusive insights from our partnership metrics survey β participants receive advanced access to our benchmark report. Has this spotlight on trust transfer metrics sparked some ideas related to your partnership strategy? Reply with your thoughts!
π Software Oasis was founded in 1998. We help top niche consulting and SaaS firms grow their client list globally through strategic partnerships. Often called the "Trusted List of Consulting and SaaS," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Tough problems, smart solutionsβ’.
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Tech Spotlight
Software Oasis
Bi-weekly data, trends, analysis, interviews, and insights to your inbox. B2B tech community. Get ahead in your B2B tech career. Since 1998. Over 30,000 monthly visitors.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, π From the Top New May 2025 research reveals 60% of business for most consultants comes via referral-a statistic that should reshape your marketing strategy. This week, we explore referral network economics, compare specialized versus generalist partnerships, and examine SEO's future through Bradley Benner's insights. Understanding these dynamics could slash your marketing costs while...
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