Get ahead in your B2B tech career. Get our weekly industry research data, trends and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Since 1998.
Share
Spotlight: Jun 17, 2025
Published 14 days ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
As summer heats up, digital strategies are evolving just as quickly. Did you know 75% of US professionals now prefer supplier sites for B2B purchases?
Meanwhile, hotels using upselling strategies are generating millions in incremental revenue, and user-centric social campaigns are driving higher engagement for SMBs.
Each stat signals a shift: buyers want direct, value-rich experiences. This week, we explore SEO’s ROI edge, hospitality’s revenue playbook, and the power of UX-driven marketing—so you can stay ahead, connect deeper, and grow smarter.
Demio: Hassle-Free Webinars for Marketing. Run Webinars Today. Get Started Free.
HubSpot Offers Essential CRM & Marketing for B2B SaaS. Get Started Free Today.
🔦 Weekly Spotlight
B2B SEO delivers a 16% ROI, showing that content-rich supplier sites are winning buyer trust. Hotels using upselling and service-first tech are seeing millions in new revenue. UX-driven marketing is boosting engagement and leads for SMBs. Together, these shifts highlight the power of direct engagement, empowered teams, and customer-focused digital experiences for long-term success.
💬 The Week's Top Podcast Interviews - Subscribe Today
In this episode of Consulting Spotlight, host Michael Bernzweig interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the
In this episode of Software Spotlight, host Michael Bernzweig interviews Geoffrey Toffetti, CEO of FPG, discussing his journey in the hospitality industry and the innovative solutions FPG provides to enhance guest experiences and maximize revenue for hotels. Geoffrey shares insights on the challenges faced by the hospitality sector, the importance of effective onboarding and
In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Ginny Delaitre, founder and CEO of VDS Digital Agency. They discuss Ginny's journey from mobile app development to creating a full-service marketing agency, focusing on the importance of understanding client needs and the evolving landscape of mobile apps and social media marketing.
Looking to land high-value clients for your consultancy in 2025?
🚀 Connect with ideal referral partners like these and gain access to high-value client introductions within the B2B tech space. Apply for consideration today. Join over 500 other top firms globally who are predictably growing their top client lists and revenue every week.
📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.
Share + Earn! AI Workflow Accelerator - Automate Business Processes Full Course
Have friends who'd love our newsletter too? Give them your unique referral link (below) and get this awesome reward when they subscribe. ($50 value)
Software Oasis, LLC | 18 Lyman St Ste 100A #1039, Westborough, MA 01581-1431 Unsubscribe · Preferences ·
Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Get our weekly industry research data, trends and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Since 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top Nearly 50 top experts—including Rich Barnett of Semrush (sales enablement and digital marketing), Dustin Howes of Coalition Marketing (affiliate program growth), Allen Martinez of Noble Digital (AI-powered brand strategy), Casey Hill from DoWhatWorks (data-driven SaaS growth), Jake Adelman from Conductor (enterprise SEO), and James Brockbank of Digitaloft (content-led SEO and...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top I appreciate the amazing response to our offer of complimentary passes to our Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit on July 10, 2025. We are making an additional 100 passes available to anyone that did not get in. Just follow this link and tap the blue "Access" button to claim your spot now. June is here, making it a great time to...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top Apologies for hitting your mailbox so late in the day, but with good reason! I was working on securing 500 complimentary passes to our Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit on July 10, 2025. Follow this link and tap the blue "Access" button to claim your spot now. As June begins, did you know technical SEO is foundational for...
