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Spotlight: November 18, 2025
Published about 2 hours ago • 4 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
As we approach the end-of-year strategy rush, it’s clear that standing still isn’t an option—especially in B2B tech.
Plus, Chris Hood shows that only a fraction of AI efforts actually improve user outcomes. For growth leaders, these numbers are a wake-up call: real results come to those who embrace transformation, rethink engagement, and put substance ahead of hype. This edition delivers just that.
What are you waiting for? Apply today and start signing significant clients and forming lasting strategic partnerships. Get approved and receive a complimentary exhibitor booth like this at our very next live event on Thursday!
💬 The Week's Featured Podcast Interviews - Subscribe Today
Jeffrey A. Barnes, founder of The Wisdom of Walt (The Wisdom of Walt Profile), brings Disney’s legacy of creative vision, transformative leadership, and fearless innovation to tech audiences. At Software Oasis Bootcamp, Barnes reveals how to apply Walt Disney’s “great big beautiful tomorrow” mindset to empower digital transformation and future-focused strategy. "You can never stay stuck in the past—you have to keep moving forward. Tomorrow’s edge goes to those who see technology as a way to tell new stories, not just polish old ones." — Jeffrey A. Barnes, The Wisdom of Walt
John JB Russell, founder of Digital Womble (Digital Womble Profile), brings 25 years of data-driven SEO, AI-powered search, and digital marketing insights to fast-growth SaaS, B2B, and agency brands. At Software Oasis Bootcamp, Russell reveals the discipline that consistently turns lost web traffic into high-quality, intent-aligned visitors—and predictable new revenue. "Most sites waste time chasing clicks. Win by focusing on keywords with the right intent, content structure for AI, and proactive indexing—the simplest growth lever most SaaS teams ignore." — John JB Russell, Director, Digital Womble
Chris Hood, founder of CH Digital (CH Digital Profile), is a two-time bestselling author, Google innovation advisor, and leading voice on customer-centric AI. At Software Oasis Bootcamp, he reveals how brands can focus on real user needs—not AI hype—to drive measurable engagement, reduce internal friction, and unlock next-level business growth. "People don’t care if it’s AI—they care if it works. Customer-centric innovation means putting tech to work solving problems, not just selling hype." — Chris Hood, Founder, CH Digital
The main trend from all three articles? Success comes from applying bold ideas: Disney’s storycraft to company culture, intent-based SEO for web growth, and customer-centric AI to real user needs. Data proves: leaders gain a lasting edge when they challenge tech hype, moving past tradition to measurable impact.
Mariano García-Valiño, CEO of Axenya, pioneers AI-powered healthcare platforms that help enterprises cut costs and boost clinical outcomes through predictive data and transformative solutions for lasting impact.
Over 217,000 founders and global executives tune in to the Software Oasis™ podcast network every month. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and executives—through a single sponsorship opportunity.
Our next edition drops Tuesday—don’t miss it. Cast your vote in the poll below. Think about how these insights could fuel your strategy, then hit reply and share your questions.
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Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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