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Spotlight: November 25, 2025
Published about 3 hours ago • 3 min read
The Weekly Dispatch
Top posts from this week
Michael Bernzweig, Founder, Software Oasis
Hello Reader,
📍 From the Top
As winter approaches, the tech world pivots to strategy and growth. AI-driven search conversion rates are now 9x that of organic, while automation boosts exit interview completion by 20%.
Done right, TikTok delivers up to 15 B2B leads weekly—proving unconventional channels work. These insights show modern strategies fuel tomorrow’s success.
What are you waiting for? Apply today and start signing significant clients and forming lasting strategic partnerships. Get approved and receive a complimentary exhibitor booth like this at our very next live event on Thursday!
💬 The Week's Featured Podcast Interviews - Subscribe Today
Jeffrey A. Barnes, founder of The Wisdom of Walt (The Wisdom of Walt Profile), brings Disney’s legacy of creative vision, transformative leadership, and fearless innovation to tech audiences. At Software Oasis Bootcamp, Barnes reveals how to apply Walt Disney’s “great big beautiful tomorrow” mindset to empower digital transformation and future-focused strategy. "You can never stay stuck in the past—you have to keep moving forward. Tomorrow’s edge goes to those who see technology as a way to tell new stories, not just polish old ones." — Jeffrey A. Barnes, The Wisdom of Walt
Software Spotlight Podcast: Chason Hecht, CEO of Retensa, discusses employee retention strategies, emphasizing the importance of understanding workforce data to address employee turnover. He introduces three laws of retention, highlighting the need for organizations to focus on retaining high performers and understanding the changing dynamics of employer-employee relationships. Hecht also stresses the importance of data in predicting turnover and improving employee experiences.
B2B Creator Spotlight PODCAST: In this episode of B2B Creator Spotlight, host Michael Bernzweig interviews Jake Tlapek, Chief Growth Officer at Finch, about the power of TikTok for B2B marketing. Jake shares his journey from being a social media skeptic to leveraging TikTok for lead generation and business growth. The discussion covers strategies for consistent content creation, building trust with audiences, and the importance of having an effective off-ramp for leads. Jake emphasizes the value of TikTok's growing demographic and its potential for B2B success.
AI search delivers higher-converting SaaS leads, retention automation is raising HR benchmarks, and TikTok shakes up B2B marketing economics. Each trend reflects how data is reshaping digital success and accelerating growth in unexpected ways.
EA Clarke, a December Software Oasis Summit speaker, is a startup veteran and executive at Pivot + Edge, specializing in helping leaders build teams, shape compelling stories, and attract top talent. Clarke brings over 30 years of experience in recruitment and entrepreneurship, making a significant impact on scaling high-performing companies.
Over 217,000 founders and global executives tune in to the Software Oasis™ podcast network every month. For the first time, you can stand in front of that influential audience—plus our community of top-3% consulting, SaaS and creator founders and executives—through a single sponsorship opportunity.
Next edition lands Tuesday—don’t forget to vote in our spotlight poll below. Which trend will best drive your business this winter? Your feedback shapes our coverage.
P.S. Ready to share your own insight or story? Reply directly and get featured!
Best regards,
Michael Bernzweig Founder, Software Oasis Founded 1998 | Vetted Community for B2B Founders & Executives
📈 About Us - Software Oasis was founded in 1998. We help businesses find top consultants across the U.S. and Canada. Often called the "Trusted List of Consulting," it's a proven platform where organizations of any size can connect with verified subject matter experts. Find your perfect match quickly. Go from challenge to successful outcomes fast. Perfect Consulting Matches - Tough Problems, Smart Solutions™.
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Tech Spotlight
Software Oasis
Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
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