Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
This edition unpacks why “message-market fit” is the growth unlock, exposes how productivity theater drains AI ROI, and reveals why product-led intelligence is the overlooked difference. Optimizing these stats could reshape your 2026.
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Brand strategist Jed Morley, founder of Backstory Branding, reveals why most AI and SaaS companies struggle with growth stagnation despite having product-market fit—they're missing the critical second piece: Message-Market Fit®, sharing his proven framework that helped companies like Vasion, BambooHR, and Lucidchart achieve 6-22% annual growth acceleration through strategic messaging alignment. "Message market fit grew out of a desire to help companies get consistent results and outcomes from the beginning phases of feeling like they had a great product, but messaging that was either a mixed bag, depending on who was telling the story, came out differently." — Jed Morley, Founder & CEO
Serial entrepreneur Marc Pickren, CEO of Springbot, exposes the costly reality behind AI adoption—companies are burning thousands monthly on "wrapper products" that provide 30-60 days of value before becoming obsolete, while employees actually deliver only 27 productive hours per week due to mobile interruptions, sharing his battle-tested framework for identifying genuine AI productivity versus expensive performance theater. "Unfortunately in the market, if you're a CEO executive in IT, in any realm of the organization, the challenge is there's a lot of fringe players. There's a lot of AI that is just basically a wrapper product that is built on top of ChatGPT. And the challenge is that in these wrapper products, they may be something that's useful for 30 to 60 days. But then all of a sudden, they're displaced by another technology." — Marc Pickren, CEO & Serial Entrepreneur
Senior Data Scientist Kuber Jain from Headspace exposes why most AI strategies fail to drive meaningful growth—companies are implementing artificial intelligence without understanding the foundational principles of product-led growth, revealing his proven framework that helped brands like Slack, Zoom, and HubSpot achieve double-digit growth through AI-powered virality loops and intelligent user engagement systems. "AI when embedded into this PLG motion could actually automate your onboarding. It could personalize user journeys and actually can accelerate your activation through intelligent guidance. And once that is taken care of, the next is more about like how a user can be experienced with more like personalized recommendations within the product." — Kuber Jain, Senior Data Scientist, Product Analytics
"In 2029, would you rather be the most connected or would you rather be the best connected? The first will bring you quantity, and the second would bring you quality. Trying to have it both ways is impossible because they're mutually exclusive." — Daniel Alfon, LinkedIn Expert
LinkedIn strategist Daniel Alfon, founder of Daniel Alfon Consulting, challenges the conventional wisdom of LinkedIn networking by revealing why 300 quality connections who know and trust you will generate more business than 30,000 strangers.
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Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top Another week, another shift in digital strategy. Recent data shows 90% of Gen Z make purchase decisions based on social media content. Meanwhile, AI-powered LinkedIn automation delivers 69% higher response rates than manual outreach. Local SEO teams using AI tools report 3x faster ranking improvements. My take? These aren't just statistics - they're competitive advantages...
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top October brings fresh transformation insights from enterprise leaders. Ryan Pollyniak's extensive Microsoft Dynamics expertise challenges industry failure rates. Mark Andrews tackles AI adoption fears with human-first methodology. Chason Hecht achieves 90%+ turnover prediction accuracy within 90 days. These aren't just impressive numbers—they're proof points. Pollyniak's...
Software Oasis™ Virtual B2B Partnerships Event Invite Reader, Confirm your instant access! Software Oasis™ B2B Executive Virtual AI Transformation Summit Starts at 8 AM Today! 📅Thursday, October 9th, 2025 ⏰8:00 AM EDT 🌐Online Event Instant Event Access Last Call: Comp Entry Position Your Brand as an AI Leader Showcase your solutions to 687+ enterprise leaders actively seeking AI solutions. Want to connect with top-tier B2B leaders and gain qualified leads? An exhibitor booth at our next...
