Spotlight: Jun 03, 2025 + Summit Pass


The Weekly Dispatch

Top posts from this week

Hello Reader,

📍 From the Top

Apologies for hitting your mailbox so late in the day, but with good reason!

I was working on securing 500 complimentary passes to our Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit on July 10, 2025. Follow this link and tap the blue "Access" button to claim your spot now.

As June begins, did you know technical SEO is foundational for visibility and AI is transforming SaaS growth? Every edition, we surface actionable trends—this week, it’s all about SaaS growth, technical SEO, and CRO. Each stat shows how these strategies can directly impact your results.

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🔦 Weekly Spotlight

This week’s theme: “Optimizing SaaS Growth Through Strategy and Technology.” Experts show that combining AI, technical SEO, and CRO is key for B2B SaaS success and faster growth.

 

💬 The Week's Top Podcast Interviews - Subscribe Today

Zach Hanebrink: Hooklead's SaaS Growth Playbook

Published on June 3rd, 2025

In this episode of Software Spotlight, host Michael Bernzweig interviews Zach Hanebrink, a fractional CMO from Hooklead, discussing his journey in SaaS marketing, the importance of effective messaging, and the role of AI in the industry. Zach shares success stories, common challenges faced by B2B SaaS companies, and strategies for optimizing marketing funnels and

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Matthew Edgar: Elementive's Technical SEO Deep Dive

Published on June 3rd, 2025

In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between

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Oskar Skolding on SEO Sherpa's CRO Strategies

Published on June 3rd, 2025

In this episode of Career Spotlight, host Michael Bernzweig interviews Oscar Skolding, a digital strategist at SEO Sherpa. Oskar shares his unique career journey, starting from an apprenticeship in the UK to becoming a key player in a leading global SEO agency based in Dubai. The conversation delves into the day-to-day responsibilities of a digital strategist, the impact of AI on SEO and digital

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💡 Final Thoughts

Next edition arrives Tuesday. Be sure to register for our upcoming webinars. Join our new forum! Connect with peers from top niche consulting and B2B SaaS firms globally and watch all weekly webinar replays.

Best regards,

Michael

P.S. Register for our upcoming Software Oasis™ Virtual Tech Conference: B2B SaaS & Consulting Partnerships Summit.

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