The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition looks at three pressure points in 2026: marketing visibility, service automation, and project execution. Kevin Wassong argues that marketers need sovereignty over data and creative intelligence because most teams still can’t see what consumers are actually seeing. Asaf Darash shows how automation in consulting is now a baseline expectation, with firms using...
7 days ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This issue brings together three 2026 signals that matter to leaders right now. Patrick Brightman’s AI search data shows that visibility is shifting fast, with AI search traffic up 527% year over year and ChatGPT drawing more than five billion monthly visits. Per Sjofors reminds us that pricing is never a side topic; it directly shapes profitability, buyer trust, and...
13 days ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition captures a market where AI is moving from experimentation to infrastructure. Myles Harrison’s perspective at PRAKTIKAI cuts through inflated expectations and reminds us that value comes from practical AI, not theater. Edward Barrow’s cloud infrastructure lens shows why spend discipline now matters as cloud becomes one of the largest non-human cost centers...
21 days ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader đź“Ť Weekly Exclusive Interviews This edition centers on leaders who manage by numbers, not noise. Our B2B Consulting 2026 report, with insights from Ulf Arnetz, shows how firms are blending AI with accelerated strategy execution to keep up with volatile markets. Healthcare construction data, informed by Bede Ramcharan, reveals how facility investments are shifting under cost pressure, regulation, and...
28 days ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition is about B2B progress you can actually ship this quarter. Phil Bacon focuses on quick automation wins built on fundamentals—knowing your audience, auditing what’s already live, and making data-driven tweaks instead of random acts of marketing. Paul Furiga zooms out to your capital S Story, showing how narrative and AI together free humans from busywork so...
about 1 month ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader đź“Ť Weekly Exclusive Interviews This edition is about making growth sustainable for both people and systems. Trisha Daho shows partner-led firms how to treat people, culture, and leadership as real strategy levers, not HR afterthoughts, so top talent can grow with the business instead of burning out. Zane Frantzen then turns vague AI ambition into practical automation by fixing workflows first,...
about 1 month ago • 3 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews Many founders are discovering that “working harder” just scales exhaustion, not earnings. Robin Waite shows how escaping the sales cycle of doom starts with pricing math—charging more for better-designed offers so fewer, better-fit clients can double revenue instead of workload. Terri Maxwell then explains why AI won’t create time unless the business itself gets...
about 2 months ago • 4 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition looks at three silent breakers in the AI era: pricing, people data, and product validation. Lava’s Mitchell Jones shows why flat seat pricing collapses when a few agents or heavy users drive most of your compute costs—and how usage-native billing keeps margins and value aligned. Illoominus founder Noelle London tackles the HR side, turning scattered people...
about 2 months ago • 4 min read
The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition focuses on making AI‑era operations resilient instead of fragile. Matt Soltau shows how a hub‑and‑spoke integration model turns a messy tech stack into an AI‑ready backbone, cutting duplication, tech debt, and data chaos. Khurram Mir reframes quality engineering as a growth lever, using AI to shift testing left so risk is discovered when it’s still cheap to...
2 months ago • 3 min read