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Software Oasis

Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.

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Only ?5% of buyers are ready now. See how nearshore teams, memory?building events, and true communities compound the other 95% into durable growth.
Featured Post

Spotlight: February 24, 2025

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition looks at growth levers most dashboards miss. Chris Brown reframes hiring as a primary constraint, showing how nearshore LATAM teams combine time‑zone alignment, cultural fit, and cost efficiency to unlock stalled roadmaps. Dan Charles then tackles the 95‑5 reality of B2B demand, where only a small minority are in‑market today and the rest are quietly...

1 day ago • 3 min read
Vague ads, stalled AI, and vanishing SEO wins have a common root. See how ICP?driven messaging, AI operating models, and AEO turn noise into revenue.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition tackles a pattern many leaders are feeling but rarely naming. Allan J Khazak shows why campaigns fail when “ICP” means broad demographics instead of concrete pains, past attempts, and 90‑day outcomes. Andrea Schnepf then addresses the enterprise side, where AI pilots pile up because vision never becomes a shared operating model people can trust and execute....

8 days ago • 3 min read
Ranking for 200+ keywords isn’t enough. See how “search everywhere,” super ICs, and human-centered automation keep you findable, productive, trusted.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews AI search is quietly rewriting the rules for how buyers find and trust you. One remodeler who owned 200+ keywords vanished overnight once AI results became the front door, forcing a shift to “search everywhere optimization” around entities, not just phrases. Raj Singh’s super IC mindset shows how Gen AI can turn one contributor into a leverage point instead of another...

15 days ago • 3 min read
Over 70% of AI and transformation initiatives stall before scale. See how governance, vision, and value?stream focus turn risky bets into ROI.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This edition is about making AI and “digital transformation” behave like real businesses, not science projects. Shayne Adler shows how strong AI governance, privacy, and fallbacks turn compliance from drag into a sales asset with risk‑sensitive buyers. Tory Bjorklund reframes transformation around a simple triad—vision, execution, assimilation—so tech actually changes how work...

22 days ago • 3 min read
Tired of “firework marketing” & black?box AI? See how potatoes, disciplined paid media, content?first systems quietly compound into big B2B revenue.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This week is all about B2B growth that actually survives contact with reality. Phil Bacon’s “potato marketing” swaps launch‑obsessed noise for boring foundations that feed the pipeline in any season. Ryan Burch shows how to harness AI‑driven ad platforms without handing them your entire margin. Sarah Johnson closes the loop by treating content as infrastructure, so your AI and...

29 days ago • 3 min read
Most B2B buyers forget your stats but remember your story. See how narrative, managed AI, and “AI employees” turn complexity into scalable growth.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As 2026 growth plans collide with noisy markets, story is becoming a hard business lever, not a soft skill. Paul Furiga’s capital “S” Story shows why buyers remember narratives long after specs fade. Experiments popularized by Chip and Dan Heath suggest only a small fraction recall stats, while a clear majority remember stories, making narrative a force multiplier for sales...

about 1 month ago • 3 min read
Leaders don’t need more dashboards, vibes, or chatbots. See how Bill, Charlie, Chris turn data, brand, and AI into decisions, trust, real SG&A impact.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This week’s edition focuses on the “last mile” of modern leadership: turning data, brand, and AI from noise into leverage. Bill Shander shows how dead dashboards become clear stories that drive confident decisions. Charlie Birch reveals how Brand IdQ™ turns founder intuition into shared logic teams can actually use. Chris Daigle closes the loop with a Chief AI Officer playbook...

about 1 month ago • 3 min read
Live B2B AI Bootcamp starts 8AM! Confirm your instant access, join 500+ execs, network live—last chance to enter event and win new connections.

Software Oasis™ B2B Executive Virtual AI Strategy Bootcamp Reader, Confirm your instant access! Starts at 8 AM Today! (EST) Instant Event Access Last Call: Comp Entry Click one of the buttons above for instant access when the event starts. No codes or downloads needed. Add to your calendar → Trouble joining? Just reply to this email for support. See full event details: Event Info & Schedule Join 321,000 B2B founders and global executives for the Software Oasis™ B2B Executive Virtual AI...

about 2 months ago • 4 min read
Automation can 2X productivity and double output—or quietly erode trust. See how design AI, roles, and culture to scale without losing the human edge.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As AI roadmaps move from slideware to execution, leaders face new tradeoffs. Headspace shows that automation only works when customer journeys still feel personal and empathetic. Mozilla’s “super IC” approach reveals how Gen AI can turn one contributor into a leverage point for innovation. AI Profits highlights the cultural work required so automation augments people instead of...

about 2 months ago • 3 min read
73% of consumers now expect AI personalization. Discover how customer-centric AI and smart SEO strategies unlock real 2026 growth opportunities.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As we enter 2026, customer expectations for personalization are higher than ever. With 73% seeking AI-driven experiences, it’s clear that innovation starts with empathy. A 65% boost in operational efficiency through AI integration and a 58% lift from SEO automation reveal massive growth potential. Each story this week—AI strategy, SEO mastery, and CRM transformation—highlights...

about 2 months ago • 3 min read