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Software Oasis

Get ahead in your B2B tech career. Top 3% SaaS, Consulting & Creators Community. Get our weekly industry research data, trends, and exclusive interviews to your inbox every Tuesday. Attend our free weekly educational webinars, and connect with peers in our global forum. Leading B2B Consulting & SaaS community. Founded 1998.

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1 strong culture, 2 AI-ready workflows, 3 human touchpoints. See how Trisha, Zane, and Kuber turn leadership, automation, & CX into durable advantage.
Featured Post

Spotlight: March 24, 2025

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition is about making growth sustainable for both people and systems. Trisha Daho shows partner-led firms how to treat people, culture, and leadership as real strategy levers, not HR afterthoughts, so top talent can grow with the business instead of burning out. Zane Frantzen then turns vague AI ambition into practical automation by fixing workflows first,...

about 8 hours ago • 3 min read
50% value increase, 2× simpler ops, 10× more experiments. See how Robin, Terri, Tim turn pricing, AI, testing into sustainable, compounding growth.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews Many founders are discovering that “working harder” just scales exhaustion, not earnings. Robin Waite shows how escaping the sales cycle of doom starts with pricing math—charging more for better-designed offers so fewer, better-fit clients can double revenue instead of workload. Terri Maxwell then explains why AI won’t create time unless the business itself gets...

7 days ago • 4 min read
80% of SaaS pricing still ignores AI costs. See how Lava, Illoominus, and Esfera realign revenue, people insight, and prototyping with reality.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition looks at three silent breakers in the AI era: pricing, people data, and product validation. Lava’s Mitchell Jones shows why flat seat pricing collapses when a few agents or heavy users drive most of your compute costs—and how usage-native billing keeps margins and value aligned. Illoominus founder Noelle London tackles the HR side, turning scattered people...

14 days ago • 4 min read
1 brittle integration, test, or workflow can stall millions. See how Intellipaas, Kualitatem, and Tectonic turn tech sprawl into reliable AI capacity.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition focuses on making AI‑era operations resilient instead of fragile. Matt Soltau shows how a hub‑and‑spoke integration model turns a messy tech stack into an AI‑ready backbone, cutting duplication, tech debt, and data chaos. Khurram Mir reframes quality engineering as a growth lever, using AI to shift testing left so risk is discovered when it’s still cheap to...

21 days ago • 3 min read
Only ?5% of buyers are ready now. See how nearshore teams, memory?building events, and true communities compound the other 95% into durable growth.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition looks at growth levers most dashboards miss. Chris Brown reframes hiring as a primary constraint, showing how nearshore LATAM teams combine time‑zone alignment, cultural fit, and cost efficiency to unlock stalled roadmaps. Dan Charles then tackles the 95‑5 reality of B2B demand, where only a small minority are in‑market today and the rest are quietly...

28 days ago • 3 min read
Vague ads, stalled AI, and vanishing SEO wins have a common root. See how ICP?driven messaging, AI operating models, and AEO turn noise into revenue.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews This edition tackles a pattern many leaders are feeling but rarely naming. Allan J Khazak shows why campaigns fail when “ICP” means broad demographics instead of concrete pains, past attempts, and 90‑day outcomes. Andrea Schnepf then addresses the enterprise side, where AI pilots pile up because vision never becomes a shared operating model people can trust and execute....

about 1 month ago • 3 min read
Ranking for 200+ keywords isn’t enough. See how “search everywhere,” super ICs, and human-centered automation keep you findable, productive, trusted.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Reader 📍 Weekly Exclusive Interviews AI search is quietly rewriting the rules for how buyers find and trust you. One remodeler who owned 200+ keywords vanished overnight once AI results became the front door, forcing a shift to “search everywhere optimization” around entities, not just phrases. Raj Singh’s super IC mindset shows how Gen AI can turn one contributor into a leverage point instead of another...

about 1 month ago • 3 min read
Over 70% of AI and transformation initiatives stall before scale. See how governance, vision, and value?stream focus turn risky bets into ROI.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This edition is about making AI and “digital transformation” behave like real businesses, not science projects. Shayne Adler shows how strong AI governance, privacy, and fallbacks turn compliance from drag into a sales asset with risk‑sensitive buyers. Tory Bjorklund reframes transformation around a simple triad—vision, execution, assimilation—so tech actually changes how work...

about 2 months ago • 3 min read
Tired of “firework marketing” & black?box AI? See how potatoes, disciplined paid media, content?first systems quietly compound into big B2B revenue.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top This week is all about B2B growth that actually survives contact with reality. Phil Bacon’s “potato marketing” swaps launch‑obsessed noise for boring foundations that feed the pipeline in any season. Ryan Burch shows how to harness AI‑driven ad platforms without handing them your entire margin. Sarah Johnson closes the loop by treating content as infrastructure, so your AI and...

about 2 months ago • 3 min read
Most B2B buyers forget your stats but remember your story. See how narrative, managed AI, and “AI employees” turn complexity into scalable growth.

The Weekly Dispatch Top posts from this week Michael Bernzweig, Founder, Software Oasis Hello Reader, 📍 From the Top As 2026 growth plans collide with noisy markets, story is becoming a hard business lever, not a soft skill. Paul Furiga’s capital “S” Story shows why buyers remember narratives long after specs fade. Experiments popularized by Chip and Dan Heath suggest only a small fraction recall stats, while a clear majority remember stories, making narrative a force multiplier for sales...

2 months ago • 3 min read